Balls Aaaa

Today I will share with you the findings of the commission on September 11.

I am not a committee member, and as I write this still hearings, but I've figured it all out:

• A series of warning letters and reports that were poorly written and not specific enough. Therefore, the notes do not cry for immediate attention or call for direct action, and no follow-up.

• Senior officials are not, share information, agree on a plan, and then communicate the plan to the lowest levels, the airport workers INS officials, border patrols, and ordinary citizens could even see the danger.

• No one person will solely responsible. A number of people in departments ranging ignored the warning signs, choosing to do one or all of the following: Make points politicians themselves and raise money for their departments, focus on issues that seem trivial in retrospect, Punch Out at 5 pm and go home.

• Loads of people are now seeking to blame and point fingers. We are listening to "I Told You So" and "not my job, so-and-so's work." And we've heard complaints about overworked, understaffed and poorly trained. Everyone is their own ass, choosing to shoot other people in the bus while trying to be okay.

That is how government works.

In other words, our government functions as a typical advertising agency.

Think about this: Most of the work we do comes in quick and out the door quickly. The research is limited. The deadlines are short. Corners intersect. Main ass covering going on. And the shitty job often results.

How many times have you heard, "Let's Just get through the door, "And once an advertisement or a proposed sale of the agency is gone. We have to indict the general public and give a sigh of relief we never have to deal with her again.

That is, unless someone (like a client or far removed CD or CEO) not happy with the way that the work paid off. Then, the finger begins:

"The creative dropped the ball here."

"The statement of the AE was not tight enough. "

"The artist too inhaled aerosol production assembly, so that he fainted and we passed the deadline."

But chances are, a bad job is not the fault of a person or a missed step. The agencies are struggling with problems tend to make the same mistakes over and again, even radically different missions. That's because the management of the agency did not take the time to collectively understand how the process is broken and how can fix. They just look for scapegoats. Why? It's easier that way.

The advertising world is facing a grim future: Not a week passes that the press does not report any significant level of customer dissatisfaction with the performance of the advertising industry.

And, as we will not return to the world we knew September 10, 2001, the advertising industry will not return to yesterday's world of fat commissions television network and three martini lunches. We will continue to be pressured to act, and fast. I still have to discover the truths to produce world-beating great ideas.

Advertising agencies are facing those caught in the past. Many advertising agencies today continue to be managed (and worse) under a structure and process that looks the same as it did 20 years ago.

So if your agency is full of blame games, office politics and finger pointing, try to rise above it. Be forward thinking. You can not change the past. How can your organization be a better place tomorrow? Or the next week? Or next year?

Do people in your agency to ask those questions, or prefer to point fingers and look for scapegoats?

I hope really are going to find the right answers. Because there's a whole load of consultants, PR firms, and others ready and willing to seize dollars of marketing our clients.

*********
SHAMELESS SELF-PROMOTION: If you've enjoyed reading my column, and thank my writing, thinking and philosophy, perhaps you should hire me. Contact me at dannyg@talentzoo.com and let's start a conversation. Thank you.

About the Author:

Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002, Danny G. (a.k.a. Dan Goldgeier) has been writing the most provocative advertising columns ever published. They’re all witty, thoughtful and probing, and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlanta-based copywriter and ad school graduate, Dan has worked at shops big and small. He reads incessantly about advertising, and is a whiz at rock & roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com, the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.

Article Source: ArticlesBase.com – Fbi, Cia, Aaaa, and Cya

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