With chain stores in each retail high street has never been a more important time for independent retailers to find ways to promote your own brand. However, if you have one store or five hundred stores in your brand is central to everything you do to promote your business.
A growing trend among retailers is to offer a gift. This is true both in the physical world and also with retail on the Internet. You can buy a variety of gift wrap papers values. However, this has its drawbacks. Not only is it almost impossible to match the corporate colors of your business, but with changing trends, a role could be elected today be out of action for tomorrow.
A better way to wrap a gift is custom fit to your own printed gift. A simple idea would that your logo to make a pattern repeated usually using your corporate colors. This works especially well with a good design. Much better idea would be to commission some illustrations as either reflect the range of products of your store or possibly a seasonal theme. The company logo can be included, but more subtly. Of This way you can maintain your corporate brand, while offering the recipient of the gift much more attractive.
Remember to think about whether to include ribbons and bows when choosing your design theme and colors. Gift wrap ribbon and bows add the finishing touch to any gift. Think about how this will be fully wrapped gift packaged for publication if you are planning to wrap gifts in the mail. Most likely include gift wrapping materials with the product to wrap the gift giver, unless you are sending the gift directly to the recipient.
Custom Gift Wrap Design and Print
There are printers that specialize in the adjustment of printing on paper. The same is true of the designers. Initially, you have to speak with someone who understands the various processes involved and be armed with enough information at first will help.
1. Need rolls or sheets?
2. What is your weight Favorite role? for example. 60g., 70g., 80g., 90g.
3. Quality of paper? Kraft, varnished metal.
4. Size of paper? Length and width of rolls or leaves.
5. Finishing paper? Matt or polished.
6. Number of sheets or rolls?
7. Colors in the design? Standard 1-4 colors, Pantone.
8. Type print? Flexography, Gravure, Litho.
9. Special effects? Metal foil, varnish.
The document number and finish required will very quickly dictate what is possible and what is not for your budget. The budget depends on the value of the gift, assuming you are not charging a mark gift wrapping service. There are three types of printing used to print wrapping paper. These are flexo, gravure and lithographic printing.
Rolls of paper packaging flexo printing. For simple designs in 1 or 2 colors, the minimum is approximately 6 to 12 rolls per design. Roll widths are generally from 30cm to 100cm and has a length of 250m roll. Rolls can be cut and supplied as sheets of wrapping paper.
Paper Rolls Setting print by gravure printing. Minimum quantities are often referred to by the weight of 100kg for a single color and even 1000kg minimum of 4 color print design. Roll widths are 30 cm to 100 cm and in roll lengths of 250m.
A weight of 100 kg is equivalent to approximately 15 to 25 rolls depending on paper weight and width of the roll. These rolls of 250 meters without a prescription can also be cut and delivered in sheets of wrapping paper rolls or become consumers. Consumer Roll length are specified by the customer and usually vary from 1m to 5m in length.
Print wrapping paper by printing lithography. Gift wrapping paper is relatively thin, 60-90g, and not many printers to make paper-thin through their offset printing presses. Some were printed on thicker paper. This is usually not recommended because it makes it harder to wrap gifts. 90g matte white paper provides an ideal base for Gift wrap designs and printing is thick enough to lithographic printing, if you can find a provider who will. The size of most popular sheet 500 x 700mm or close, depending on the printing press and the country of supply. Minimum quantity typically is 1000 sheets per design.
There are definite advantages for lithographic printing. With multiple print quality and lowest possible careers in high-color printing the starting price to print multiple designs is kept low. With a little creativity, a magnificent selection of designs is possible and include a central brand.
About the Author:
Richard Leeds is the founder of PrintJuggler, and provides a personal service for customers with custom printing and gift wrap packaging requirements. For more details visit www.printjuggler.com
Article Source: ArticlesBase.com – Custom Gift Wrap – Promoting your Brand
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